Three advantages of domestic industrial robots in opening the market

In 2020, the prices of domestic robots of the four major families will be more than 40% higher than those of domestic industrial robots of the same type. At present, the overall scale of domestic industrial robots is still small. In the future, with the rapid development of the industry and the continuous improvement of the penetration rate of domestic brands, the scale advantages of domestic suppliers and integrators will be gradually reflected, and there is still room for cost reduction.

Major domestic robot suppliers have mature distribution channels in China, fast after-sales service response, and gradually improved their distribution system and after-sales service overseas.

In terms of sales channels, domestic robot suppliers mainly adopt direct sales, agency sales or a combination of both.

The advantages of the direct sales model include:
(1) establishing direct contact with customers to understand market demand more efficiently;
(2) Reduce sales links and channel costs;
(3) Personalized sales can be realized according to different situations to increase customer satisfaction and enhance brand power;
(4) It is easy to manage and improve the overall operation efficiency.

The advantages of the agent sales model include:
(1) it is conducive to the company to concentrate resources and energy on product development and business expansion;
(2) The professional agency team can maximize the benefits and accelerate the market expansion.

In terms of after-sales service, domestic robot suppliers can basically achieve:
(1) diversified service modes: providing online+offline services, and providing remote assistance services with the authorization of customers;
(2) Fast response service: the self operated direct service mode is adopted, with a wide coverage of service outlets, which can help customers solve problems as quickly as possible nearby;
(3) Regular+personalized service: for products sold, implement“ One year warranty, continuous service and quarterly routine maintenance” After sales service, help customers solve problems and upgrade technology at a preferential price outside the warranty period.

For example, the company has a total of 70 offices and joint guarantee points, more than 140 motion control agents, industrial robot system integrators and 60 channel providers in China. At the same time, it provides online+offline services. In addition to the offline commitment to respond to customer needs within 24 hours, with the authorization of the customer, Easton can also provide services to customers through the remote service core unit and the cloud platform.

Topstar has more than 30 service offices nationwide, with a total of more than 10000 customers, covering more than 20 provinces, and products and services covering more than 30 countries overseas. The channel sinking will be further strengthened in 2021, and the number of offices is expected to increase to 60. Tustar implements“ One year warranty, continuous service and quarterly routine maintenance” After sales service, assist customers to solve problems and upgrade technology at a preferential price outside the warranty period. Provide personalized services for customers in different regional markets.

Domestic industrial robots can be lifted.